How to Share Your Google Analytics Reports (5 Easy Ways)

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Do you want to share your Google Analytics reports with others? There are many situations where you might need to share analytics data with clients, team members, or other business partners.

However, you likely don’t want to grant them access to your entire Analytics account in order to view reports.

Instead, you can choose exactly which reports you’d like to share, and keep the rest of your data private.

In this article, we’ll show you how to share your Google Analytics reports with others without providing access to your Analytics account. Trust us: it’s super easy!

Why Share Your Google Analytics Data?

Marketing and SEO workers often find it necessary to share website traffic data with external teams and customers. Here are a few scenarios where you may want to share your Google Analytics reports:

  • Sharing Analytics Reports with Clients – If you manage analytics for clients or customers, you can easily create and share Google Analytics reports to keep them regularly updated.
  • Communicating With Internal and External Teams – You may need to share analytics data with other team members in your organization, both inside and outside your department.
  • Partnering With Companies and Websites – If you’re planning a partnership or joint venture, your partners may want to check your website metrics. You can limit access to only the specific data they need.

So, how can you safely allow access to analytics data and reports? Let’s take a look at a few simple, easy ways to do it.

How to Share Google Analytics Reports

To easily share reports without giving access to your Google Analytics account, try these methods.

1. Share Your Google Analytics Reports by Email

Do you run a business where you want to provide clients with weekly performance reports on their website? Or, perhaps you’re so busy that you want to see your own traffic stats without logging into Google or WordPress?

If you use MonsterInsights, the best Google Analytics plugin for WordPress, then the solution is simple.

MonsterInsights Email Summaries let you send a weekly overview of website stats straight to any email address. And there’s little or no effort required after the initial setup.

The report is simple to read and understand. It helps you and your clients to have a common reference point when discussing website performance.

To set up automated email reports, go to your WordPress dashboard and then navigate to Insights » Settings » Advanced. Now scroll to Email Summaries.

google analytics reports shared


Here you’ll add up to 5 email addresses to receive the email summaries. There’s also an option to send out a test email.

One additional feature allows you to customize the header to add your own branding and logo to your reports. This is a highly useful, time-saving tool for businesses and agencies that want to automate their client communications.

share google analytics


2. Export Your Google Analytics Reports as PDFs

If you’re using MonsterInsights on your website, then you can easily download any site analytics report as a PDF file and share it with whoever you want.

You’ll find the Export PDF Report option at the top of all your MonsterInsights reports. Simply click on the button to download a report that you can share by email, in a shared storage location, or by other methods.

share google analytics reports


Like the Email Summaries reports described above, you can also add your own custom header image to the PDF report. Just go to Insights » Settings » Advanced in WordPress, then scroll down to the Export PDF Reports settings box.

MonsterInsights Share PDF Reports Custom Header


Click the Use Custom Header Image button to select your own header image. Then, you can insert your branding and logo on your reports for a professional look when sharing with clients.

3. Configure User Permissions to View Analytics Reports

Now, let’s look at a way to share your Google Analytics reports through MonsterInsights. This method allows users to see all the analytics data available in the WordPress dashboard, without enabling access to Google Analytics.

MonsterInsights helps you easily manage report viewing, editing, and administrative permissions from your WordPress dashboard. So, you control user roles that define who can see reports, and who can edit and save report settings.

Just go to Insights » Settings » Advanced and then navigate to Permissions. Here you can see which user roles are permitted to view reports and save settings.

MonsterInsights Permission Settings


You can also exclude specific user roles from being tracked by analytics in this section. Excluding user roles helps to maintain clean data without traffic stats from your own employees and contractors.

If you want to learn more about user roles and permissions, read our guide on how to share access to your Google Analytics account and reports.

4. Share Google Analytics Reports in Other File Formats

We’ve already shown you how to download PDF reports in MonsterInsights. But what if you need another format, either to share or to further analyze the data?

Let’s see how to share reports directly from Google Analytics. We’ll take a look at Google’s older Universal Analytics platform and Google Analytics 4, the latest version.

How to Download Report Files from Google Universal Analytics

In Google Universal Analytics, you can export reports in PDF, Google Sheets, Excel, or CSV format. These options allow you to download and manipulate your data according to your needs, or to share alternative report formats with others.

To get started, log into your Google Analytics account. Then, navigate to a report you want to share. In the top right corner of most Analytics reports, you’ll find an Export option.



Click on Export and select the file type you’d like to export.


Then, your selected report will download onto your computer. Now you can easily share the report with your customers or partners by email or by saving to a shared storage location like Google Drive.

How to Download and Share Reports in Google Analytics 4

Downloading and sharing reports from Google Analytics 4 (GA4) requires a slightly different process than Universal Analytics.

To start, log into Google Analytics. Now, navigate to the report you’d like to download and click the Share icon at the top right of the screen.

Google Analytics 4 Download Report File


Then, click the Download File button in the right sidebar. You’ll see an option to select either a PDF or CSV file format.

GA4 Download PDF CSV Report


Click your preferred format to immediately download and save the report. Now you can share the file using any of the options we’ve mentioned.

5. Share Saved Google Analytics Reports

Do you need to share custom reports in Google Analytics? Saved reports and custom reports are only visible to the person who creates them. So, you’ll have to share them if you want other people to see these customized reports.

If you’re wondering what are saved reports, then these are reports where all your filters, segments, and other settings are already applied. It helps you save time as you don’t have to apply your settings each time you view the report.

To share saved Google Analytics reports, navigate to Customization » Saved Reports or Customization » Custom Reports. Pick the report you want to share, and click on the Share option.

how to share saved reports google analytic


You’ll see a new screen pop up. Now enter the email addresses of the people with whom you want to share the report. Google Analytics also gives you the option to select the file format in which others can see the report (PDF, Excel, etc.).

Once you’ve entered the details, click Send. You’ve successfully shared a saved report.

Sharing Custom Reports in Google Analytics 4

Again, the process for sharing custom reports in GA4 is a little different. For one thing, you won’t find any Custom or Saved Reports menu items.

Instead, when you’re logged into GA4, look in the Reports menu to see any custom reports you’ve created. Click the report title to display it.

GA4 Share Custom Report


Now, you can share your custom report just like any other report in GA4. Click the Share icon, then choose whether to download a file or share a link. If you select the Share Link option, you’ll see a link you can use to share this report with anyone.

GA4 Share Custom Report Link


Click Copy link to save the link to your clipboard. Then you can paste into an email or anywhere you want.

Just be aware that the person you send the link to must have permission to view your Google Analytics account. If they don’t, you’ll need to give them access.

If you just want to send a copy of your custom report, choose the Download File option instead of clicking the Share Link button.

And that’s it! As you can see, it’s pretty easy to share Google Analytics data in any format you desire. And, you can create and share custom reports that only show the exact data you want to expose.

We hope this article helped you to learn how to share Google Analytics reports with others. You may also want to learn how to create custom reports in Google Analytics.

Not using MonsterInsights yet? What are you waiting for?

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