Google Ads Perth | Perth's Elite Google Ads Agency

What is Google Ads and why does your business need it?

Google Ads is a powerful advertising platform, operated by the search engine giant, Google, where businesses pay to showcase their ads to targeted demographics and geographical locations.

This tool has fundamentally transformed the landscape of advertising by enabling businesses to reach their customers in a much more measurable and targeted way. Utilizing Google Ads, advertisers can display their promotional messages at the top of search results, on websites, and even within various apps, all tailored to specific keyword searches and user behavior.

The compelling need for businesses to integrate Google Ads into their marketing strategy stems from its unmatched ability to target and retarget qualified traffic. Customers, who are actively searching for products or services that your business offers, are met with your ad, significantly increasing the chances of conversion. The platform doesn’t just increase visibility; it provides valuable insights and data regarding customer behavior, allowing for further optimization of advertising strategies.

In the digital age, Google Ads is vital for businesses, especially small ones, to increase visibility in competitive markets, driving website traffic, lead generation, and sales, thereby establishing a strong online presence.

Google Ads is crucial for tapping into high-intent traffic, offering businesses of all sizes a flexible and scalable platform to attract relevant traffic and establish a memorable brand presence in the digital space.

Instant Visibility on Search

  • Achieve top Google search result positions swiftly.

  • Engage potential clients actively seeking your offerings.

  • Bypass the organic ranking climb for immediate traction.

Hyper-focused Ad Delivery

  • Show ads based on user interests, habits, and search patterns..

  • Reignite brand recall with past visitors, improving conversion odds.

  • Ensure content relevancy, enhancing user engagement.

Measurable ROI

  • Dive deep into analytics for a clear spending view.

  • Adjust campaigns using real-time feedback loops

  • Monitor conversions, engagement, and spend efficacy effortlessly.

This is Our Google Ads Management Process

Discovery & Analysis

Before diving in, we invest time in understanding your business, goals, and specific market challenges. This holistic view ensures our strategies align with your objectives.

Account Audit (for existing accounts)

For established accounts, we conduct a comprehensive audit. Assessing past performance, we pinpoint strengths, areas for improvement, and opportunities to maximize ROI.

Strategic Campaign Design

With a clear picture from the analysis and audit, we craft campaigns that resonate with your target audience. Tailored strategies mean higher engagement and better conversion rates.

Targeted Ad Creation

Your ads should speak directly to potential customers. Our team creates compelling ads that capture attention and drive clicks, all while aligning with your brand's voice.

Proactive Campaign Adjustments

We don't just observe; we act. Using real-time analytics, we actively refine and adjust your ads for optimal performance, ensuring they continually meet and exceed targets.

Performance Reporting

Transparency is key. We provide detailed reports on your campaign's performance, ensuring you're always in the loop about results, insights, and our next steps.

Types of campaigns we manage/offer

Performance Max Campaigns

Embrace the power of Google's extensive networks with our Performance Max campaigns. Designed for robustness, this campaign type harnesses Google's advanced AI, delivering your ads across multiple platforms such as YouTube, Search, Display, and Discovery. It ensures a broad reach, tailored placements, and an excellent choice for driving both leads and sales efficiently.

Google Search Campaigns

Our Google Search campaigns place you directly in front of customers actively looking for your services. By targeting specific keywords, we ensure your business gets noticed at the exact moment of relevance. This approach offers immediate visibility and often results in high conversion rates due to its targeted nature.

Google Shopping Campaigns

If you're an e-commerce brand, our Google Shopping campaigns are designed for you. We showcase your products directly in Google's shopping search, making it easier for customers to find and buy your items. It's a visually engaging method that drives product sales by presenting your offerings front and center.

Youtube Ads Campaigns

Dive into the visual world of YouTube with our YouTube Ads campaigns. These campaigns allow your brand to connect with potential customers through engaging video content. With various ad formats available, from skippable video ads to bumper ads, you're equipped to make a lasting impression. It's an ideal strategy for increasing brand awareness, driving traffic, and promoting special offers.

Google Display Campaigns

Want your brand to be seen broadly across the web? With our Google Display campaigns, we place your visual ads on key sites across the internet, including news platforms and niche blogs. This method increases brand visibility and is also perfect for reconnecting with past website visitors, giving a second chance at conversion.

Universal App Campaigns (UAC)

For businesses with apps, our Universal App Campaigns are key. We promote your app across Google’s largest properties including Search, Play, YouTube, and the Google Display Network. It’s an all-in-one solution to increase your app installs, drive in-app actions, and reach users most likely to engage with your app.

Significance/Importance of Google ads in Perth

In the bustling city of Perth, digital marketing has become an integral component for businesses aiming to expand their reach and attract more customers. Google Ads, in particular, has proven to be a vital tool in achieving these goals. By leveraging the power of Perth Google AdWords, businesses can strategically place themselves in front of their target audience, ensuring that their products or services are seen by those who are actively searching for them. The significance of Google Ads in Perth cannot be overstated, as it provides an effective way to connect with local customers and drive targeted traffic to your website.

Google AdWords offers a range of benefits that make it an indispensable tool for businesses in Perth. With Google AdWords, you can target your ads to a specific audience, ensuring that your message reaches the right people at the right time. This level of targeting is crucial for businesses in Perth, where competition is fierce and capturing the attention of potential customers is essential. Moreover, Google AdWords provides detailed analytics that allows you to track the performance of your ads, giving you valuable insights that can be used to optimize your campaigns and improve your results.

F&P Digital Media excels in Google Ads account management in Perth, using a strategic approach with compelling ad copy, targeted keywords, and optimized landing pages to enhance campaign effectiveness and improve customer conversion rates.

Google Ads’ role in Perth’s business landscape is significant. F&P Digital Media leverages Google AdWords and landing page optimization to help businesses attract more customers and boost online visibility in Perth’s competitive market.

Why Choose Us?

At F&P Digital Media, our approach to Google Ads is rooted in genuine commitment and a passion for fostering business growth. Unlike many agencies that prioritize quantity over quality, often cycling through clients without delivering lasting value, we tread a different path. We’re selective about the partnerships we form, ensuring that we onboard only those businesses we truly believe we can elevate. This isn’t just about managing campaigns; it’s about building trust and achieving tangible results. If we don’t wholeheartedly believe we can make a difference for your brand, we won’t onboard you. Our client-centric philosophy ensures that each partnership is nurtured, each campaign is meticulously crafted, and every result is a step towards long-term success. Choose F&P Digital Media and experience the difference of an agency genuinely invested in your growth.

Expert Team

Our team at F&P Digital Media comprises seasoned Google Ads professionals, some of whom are former Google employees. Partnering with us means leveraging the knowledge and skills of some of the industry's finest talents.

Tailored Strategies

Your business is unique, and so should be your Google Ads strategy. We craft bespoke campaigns, ensuring they align perfectly with your goals and audience.

Quality over Quantity

We’re selective in our partnerships. By focusing on a manageable number of clients, we deliver tailored strategies and undivided attention to each one.

This is How It Works

Book a Free Expert Consultation

Initiate your journey with a specialized consultation, where we’ll dive deep into understanding your brand, audience, and digital marketing aspirations.

Strategic Planning

Post-consultation, we’ll leverage our expertise to formulate a strategic Google Ads plan, ensuring it's perfectly aligned with your brand’s goals and identity.

Performance and Growth

Implementing the strategy, our team ensures precise execution and consistent monitoring, propelling your brand towards sustainable growth and success.

Clients we have worked with

We are official google ads partners

We are proud to be recognized as official Google Ads partners, a testament to our expertise and proficiency in the realm of digital advertising. Being an official partner means we’ve met Google’s rigorous standards for campaign management, performance, and client growth. This affiliation not only underscores our commitment to delivering top-tier services but also grants us access to exclusive Google Ads resources, training, and the latest industry insights. For our clients, this partnership translates to cutting-edge campaign strategies, optimized ad spend, and a competitive edge in the digital marketplace. When you work with us, you’re not just leveraging our expertise; you’re also tapping into the vast knowledge and support network of Google itself.


We’ve worked with Martin / F&P for the last year and have found the team’s experience in digital advertising very helpful. Highly recommend to any small teams looking to outsource their digital marketing efforts.

Kevin Tente

Director of Marketing Strategy and Operations, Planpop

F&P Digital have been a pleasure to work with, extremely professional and always available to support and deliver solutions as per our individual requirements, even in short turnaround timelines. They have done a great job building out our online brand presence and implementing our SEO strategy.

Sunet Brits

Digital Marketing Manager at Credabl

F&P Digital Media have helped us a lot in growing the online presence of our e-commerce store. Their knowledge and processes on both SEO and PPC are truly exceptional and we are already reaping the benefits of our work with them. We have seen a significant increase in organic traffic and our ROAS has increased by more than 400% since the beginning of our collaboration. Highly recommend!

Erfan Shahriari

CEO & Founder of Prestige Ecellence

F&P Digital Media has been extremely helpful in resolving a Google issue I had been having on for months. Their team is always focused on the job and manages to get tasks completed in a timely manner. I highly recommend them to any business owner looking to enhance their online google presence and develop a powerful marketing strategy

Angelo Di Gilio

Owner of Natural Movement Physiotherapy

Martin and the team from F&P Digital Media are great to work with and make the whole process of Google Ads setup and management simple and effective. They’re always efficient and professional – we’re very happy with the experience!

Amy Stewart

Digital Marketing Manager at Credabl

Martin and his team have helped scale our Adwords campaigns and we are now seeing a great ACOS/CPA. Communication has been excellent and Martin is a pleasure to deal with. Much recommended if you are looking to set up or scale Adwords.

Jason Morrisby

CEO of MaskCo

Thank you Martin, executed our Google Ads campaign flawlessly, optimizing keywords and maximizing our ROI. His strategic approach and attention to detail significantly boosted our online visibility and drove targeted traffic to our website. Highly recommend Martin for effective and results-driven Google Ads management.

Hadeel Sheikh

Managing Director at Aegis Services

When we reached out to F&P Digital Media, our online presence was pretty much non-existent. I really was unsure how to go about improving on our SEO standing but after an initial consultation, I found the team to be very knowledgeable, helpful and professional. It’s amazing to see where we are now – top spots in Google search and maps for our main keywords! The jump from zero to over 500 monthly visits is incredible and has made an awesome impact on my business. More clients = more sales. The team at F&P Digital Media really delivered, and I’m glad we chose them for our SEO needs.

Jo Anne Gante

Founder of My Little Havana - Cuban Music & Latin Dance Academy

About Perth, Australia

Perth, Australia, stands as a serene blend of natural beauty and urban sophistication, where the tranquil expanse of the Swan River meets a lively, modern cityscape. This city is a haven of pristine beaches, sprawling parks, and a thriving cultural scene, offering a laid-back lifestyle amidst vibrant arts and culinary delights. Perth’s dedication to sustainability and innovation is evident in its green spaces and forward-thinking initiatives. Inviting you to bask in its sunny climate, explore its rich tapestry of experiences, and join in its commitment to a sustainable and inclusive future, Perth embodies the essence of balance between nature and progress.

Frequently Asked Questions

Our approach to optimization is multi-faceted, focusing on a deep understanding of your business landscape, including a thorough analysis of industry trends and competitor activity. Armed with this information, we identify the most effective channels and tactics to connect with your audience. Our creative team then develops compelling content and designs that resonate with your audience, ensuring a seamless and engaging journey from the initial click to the final conversion. The ultimate goal is to drive not just more traffic, but quality traffic that is likely to convert into customers.

In addition to the creative aspects, we also place a strong emphasis on the technical side of optimization. We ensure that all landing pages are fine-tuned for conversions, featuring clear calls-to-action and an easy-to-navigate design. By balancing both the creative and technical aspects of your campaigns, we aim to provide a holistic strategy that not only increases website traffic but also contributes positively to your bottom line.

Our team takes a proactive approach, continuously monitoring the performance of your campaigns and making data-driven adjustments as needed. This ongoing optimization ensures that your campaigns are always performing at their best, providing you with the best possible return on your investment and contributing to the overall success of your business.

Our cost management strategies are built on a solid foundation of continuous monitoring and analysis. We utilize sophisticated tools and insights from industry experts to ensure that every dollar spent is working effectively towards achieving your campaign goals. This includes making informed decisions on budget allocation, bidding strategies, and ad placements. By optimizing these crucial elements, we maximize the return on your investment and ensure that your budget is utilized in the most efficient manner possible.

Beyond the nuts and bolts of campaign management, we also place a strong emphasis on understanding your target audience and the dynamics of your market. This insight allows us to identify the most effective and cost-efficient channels and strategies for reaching your potential customers. By leveraging targeted ads and precise audience segmentation, we ensure that your message reaches the right people at the right time, which in turn improves campaign performance and reduces unnecessary costs.

Moreover, we pride ourselves on staying up-to-date with the latest trends and best practices in the industry. Our team is always on the lookout for new and innovative ways to optimize campaigns and deliver even better results, all while keeping costs in check.

Our approach to campaign targeting is data-driven and customer-focused. We start by conducting thorough research to understand your target audience’s demographics, interests, and online behavior. Using Google Ads targeting tools, we then create customer personas and segment your audience based on these insights. This allows us to tailor our ads and messaging to resonate with your potential customers, ensuring that your campaigns reach the right people at the right time.

Once the target audience is identified, we utilize Google AdWords and other advertising tools to deliver personalized ads that are relevant to your customers’ needs and interests. We continuously monitor campaign performance and make data-driven adjustments to refine our targeting strategies further. Our goal is to maximize campaign efficiency, ensuring that your ads reach the right customers and drive conversions.

In addition to targeted advertising, we also focus on creating compelling ad copy and visuals that capture your audience’s attention and resonate with their needs. By combining targeted advertising with compelling creative, we strive to deliver campaigns that not only reach the right customers but also engage them and drive them to take action.

F&P Digital Media stands out for its comprehensive approach to digital advertising. We utilize a mix of Google Ads, Google AdWords, and other advertising platforms to create customized campaigns that meet your business objectives. Our team of Google Ads experts and advertising professionals bring a wealth of experience and industry knowledge, ensuring that your campaigns are managed effectively and deliver the best possible results.

In addition to our technical expertise, we also pride ourselves on our customer-centric approach. We take the time to understand your business, industry, and target audience, ensuring that our campaigns are tailored to your specific needs. Our team works closely with you to develop a campaign strategy that aligns with your goals and delivers measurable results.

Moreover, we value transparency and accountability. Our clients receive regular updates on campaign performance, and we make data-driven recommendations for improvements. We believe that by providing our clients with the insights and knowledge they need, we can build strong partnerships and contribute to their business success.

Yes, we have worked with a diverse range of clients across various industries, delivering successful campaigns that have driven results. One of our most successful campaigns was for a local Perth-based business. We utilized Google Ads Perth and Google AdWords Perth to target their specific audience, resulting in a significant increase in website traffic and sales.

In another example, we worked with a national retailer to optimize their Google Ads campaigns during the holiday season. By leveraging seasonal trends and targeted advertising, we were able to increase their online sales by 50% compared to the previous year. These examples showcase our ability to deliver effective campaigns that meet our client’s objectives and drive tangible results.

Our success is rooted in our comprehensive approach to digital advertising, our experienced team of professionals, and our commitment to delivering measurable results. We are proud of the work we have done for our clients and are confident in our ability to deliver successful campaigns that drive business growth and success.

Over the years, we have worked with a diverse range of industries, showcasing our versatility and ability to adapt our marketing strategies to meet the unique needs of each sector. Our portfolio includes clients from retail, healthcare, technology, finance, and more. Whether it’s a small local business or a large national corporation, we have the experience and expertise to develop successful campaigns that drive results.

In the retail sector, for example, we have utilized Google Shopping ads to increase online sales, while for our clients in the healthcare industry, we have leveraged Google Ads to promote their services and attract new patients. Our experience across various industries has equipped us with the knowledge and insights to understand the specific challenges and opportunities each sector presents, allowing us to create tailored campaigns that resonate with the target audience and achieve the desired results.

Our team stays updated with the latest industry trends and best practices, ensuring that we deliver cutting-edge solutions that drive traffic, generate leads, and increase sales for our clients, no matter what industry they operate in.

Seasonal variations can significantly impact campaign performance, and we take a proactive approach to adjust campaigns accordingly. We start by analyzing historical data and industry trends to identify seasonal patterns that may affect your business. This data-driven approach allows us to anticipate changes in customer behavior and adjust our strategies accordingly.

Once we have a clear understanding of the seasonal trends, we adjust the campaign settings, such as budget, bid adjustments, and ad scheduling, to optimize performance during peak seasons. We also update ad copy and creative to reflect the seasonality, ensuring that our ads resonate with the target audience and drive conversions.

Our goal is to capitalize on seasonal opportunities while also minimizing any negative impacts on campaign performance. By continuously monitoring campaign results and making data-driven adjustments, we ensure that our campaigns are optimized for seasonal variations, driving maximum results for our clients.

Success measurement is an integral part of our campaign management process. We start by defining clear and measurable objectives that align with your business goals. These objectives could range from increasing website traffic, generating leads, or driving sales. Once the objectives are set, we establish key performance indicators (KPIs) that allow us to measure campaign success accurately.

Our team utilizes Google Analytics, Google Ads, and other analytics tools to monitor campaign performance in real-time. We track various metrics such as clicks, impressions, conversion rate, cost per conversion, and more, to gauge campaign effectiveness. Regular reports are generated, providing insights into campaign performance and highlighting areas for improvement.

Additionally, we also consider qualitative factors such as customer feedback and brand awareness to measure campaign success. By combining quantitative data with qualitative insights, we provide a comprehensive view of campaign performance, ensuring that our campaigns are delivering the desired results and contributing to your business’s success.

One of the common mistakes businesses make is neglecting the importance of targeted advertising. Without proper targeting, ads may not reach the desired audience, resulting in poor performance and wasted ad spend. Another mistake is setting unrealistic budgets or expectations. A successful campaign requires an adequate budget to reach potential customers and generate meaningful results. Lastly, neglecting the importance of ad copy and creative elements can lead to ineffective campaigns.

Another common mistake is neglecting the importance of tracking and analyzing campaign performance. Regular monitoring and analysis are crucial to understanding what works and what doesn’t, allowing for data-driven adjustments to improve campaign effectiveness. Failing to adapt to industry trends and best practices can also result in poor campaign performance.

It’s important to avoid these common mistakes to maximize the success of your campaigns. A well-planned and executed campaign, backed by data-driven insights and industry best practices, can drive significant results and contribute to business growth.

A well-managed campaign is crucial for business growth, as it ensures that your advertising efforts are aligned with your business goals and target audience. By leveraging targeted advertising, we can reach potential customers who are most likely to be interested in your products or services, ultimately driving more traffic to your website and generating leads.

Furthermore, a well-managed campaign is optimized for performance, ensuring that you get the maximum return on investment (ROI). We use data-driven insights and industry best practices to continuously refine and improve the campaign, maximizing its effectiveness and contributing to business growth. Additionally, a successful campaign can help increase brand awareness and establish your business as a leader in your industry.

In summary, a well-managed campaign is essential for achieving your business goals and driving business growth. By leveraging targeted advertising, optimizing for performance, and using data-driven insights, we can create campaigns that drive results and contribute to your business’s success.

The cost of managing a campaign with our service varies depending on several factors, such as the size and complexity of the campaign, the target audience, and the advertising channels used. On average, our clients can expect to spend a certain range for campaign management services, excluding the ad spend itself.

It’s important to note that our pricing is transparent and customized to meet the specific needs and budget of each client. We work closely with our clients to understand their business goals and develop a tailored campaign that delivers the best possible results within their budget.

In summary, the cost of managing a campaign with our service depends on various factors, and we strive to provide transparent and customized pricing to meet the unique needs of each client.

In the fast-paced world of digital marketing, staying updated on the latest industry trends and best practices is crucial. Our team regularly attends industry conferences, workshops, and webinars to learn from thought leaders and stay ahead of the curve. We also invest in continuous education and training to ensure our skills are up-to-date with the latest tools and techniques.

Moreover, we actively participate in online communities and forums where professionals from around the world share insights and knowledge. We also subscribe to industry publications and newsletters to keep abreast of the latest news and trends in the digital marketing space. This proactive approach ensures that we are always at the forefront of the latest developments and can apply these insights to our client’s campaigns.

In summary, our commitment to continuous learning and staying updated on the latest industry trends and best practices is a key factor in our success. We leverage this knowledge to create innovative and effective campaigns that deliver results and drive business growth.

Absolutely! We specialize in optimizing existing campaigns to improve performance and drive better results. Our team will conduct a thorough analysis of your current campaign, identifying areas for improvement and providing actionable recommendations. We then work closely with you to implement these changes and continuously monitor the campaign’s performance.

Our approach to campaign optimization includes refining target audience segmentation, improving ad copy and creative elements, and adjusting budget allocation to maximize ROI. We also utilize data-driven insights and industry best practices to make informed decisions and achieve the desired outcomes.

In summary, our team has the expertise and experience to optimize existing campaigns and drive improved results. We work collaboratively with our clients to understand their business goals and create tailored strategies that deliver maximum ROI.

Customer feedback is invaluable in the campaign optimization process, as it provides direct insights into what is resonating with your audience and what could be improved. By actively seeking and analyzing customer feedback, we can identify areas for improvement and make data-driven adjustments to the campaign.

We use a variety of methods to gather customer feedback, including surveys, social media monitoring, and customer reviews. This feedback is then analyzed to uncover common themes and insights that can inform our optimization efforts. For example, if customers are consistently mentioning a particular feature or benefit, we can highlight that aspect in our ad copy to better resonate with the audience.

In summary, customer feedback is a vital component of our campaign optimization process. By actively seeking and analyzing customer feedback, we can gain valuable insights that inform our optimization efforts and drive better results.

Handling a limited budget for a campaign requires a strategic approach to ensure maximum impact and ROI. First, we conduct a comprehensive analysis to understand your business goals, target audience, and market landscape. This helps us to create a tailored strategy that aligns with your budget and objectives. We prioritize the most important elements of the campaign, ensuring that every dollar spent contributes to achieving your goals.

Next, we leverage our industry expertise and data-driven insights to optimize the campaign for maximum efficiency. This includes refining target audience segmentation, improving ad copy and creative elements, and adjusting budget allocation to ensure the best possible results. We also utilize cost-effective platforms and tools to minimize expenses while maximizing impact.

In summary, our team has the experience and expertise to handle limited budgets effectively. We create tailored strategies that align with your business goals and optimize campaigns to deliver maximum ROI, ensuring that every dollar spent contributes to achieving your objectives.