SEO – 22 New Keywords on Page 1 of Google


Client Background

The client runs a swim school in New Zealand.

They offer private and group classes to both adults and kids.

Passionate about what they do, the client was looking to expand on the current client base and bring a lot more business to their schools by improving their organic visibility.

Past results and client challenge

The client previously had some SEO work done on their website by another agency, but the results were not meeting the expected standard.

In a highly competitive market, some of the most important keywords were not ranked on page one and the ones that were on page one had been stagnating at mid/lower end of the page without major progress.

The challenge consisted of looking at the previous work done, identifying areas for improvement and creating a strategy to push more keyword to page one and improve the ranking of the ones that were on page one already.



In the space of the first 6 months we helped the client achieve the following results:

Getting from a point of 34 keywords organically placed on page 1 of Google, to 56 highly relevant keywords placed on Page 1
A significant improvement in the ranking for a number of keywords that were previously placed on page 1
A significant improvement in the number of impressions, the overall visibility of the website and most importantly the traffic to the website
A website SEO health score of 91, 150 referring domains and 1.4k backlinks

Ready to make a digital transformation?