Google Ads – 178 Leads, 17.23% CTR, 243% Decrease in CPA in the First 3 Months

GOOGLE ADS MARKETING SUCCESS STORY

Client Background

The client operates in the health space and in specific by using state-of-the-art laser technology in their treatments. Laser therapy is a non-invasive, painless treatment option that can be used to reduce inflammation, promote healing, and reduce pain. The client himself was extremely skilled in using laser therapy to help his patients achieve their rehabilitation goals and get back to their daily activities as quickly as possible, especially when they have exhausted all other available forms of treatment.

Some of the conditions that were treated by this client included Neuropathy, Arthritis, Spinal Stenosis, Sciatica, Back Pain, Knee Pain and Shoulder Pain among others. In addition, the clinic also had the latest and most sophisticated equipment for spinal decompression.

Past Result and Client Challenge

The client had previously solely relied on TV advertising. Due to the reduced use of TV in the last few years, he experienced a steady and consistent drop in bookings so he was looking to expand his advertising efforts into the digital space. The most prominent goals for the client were:

  • Increasing the number of qualified leads per month
  • Decrease in the price per lead
  • Consistency in terms of monthly lead acquisition
  • Increase the quality of leads he was getting

Strategy

Result

In an industry where the Average Annual Value of a customer is in excess of 3000$ the space of the first 3 months we helped the client achieve the following results:

  • 178 total leads – 130 phone leads and 48 form submissions
  • Cost per lead progressively went down as follows:
    Month 1 = 175$ / lead
    Month 2 = 169$ / lead
    Month 3 = 92$ / lead
  • A very effective choice of keywords and audience targeting, resulting in an exceptional CTR of 17.23%
  • A significant decrease of 243% in the cost per lead from the TV commercial ads

Campaigns Structure and Results

Ready to make a digital transformation?