SEO – 400% Increase in Organic Traffic

SEO SUCCESS STORY

Client Challenge

The client is an esteemed Australian-based enterprise specializing in premium dog accessories. With a commitment to unparalleled quality, the brand offers an array of durable and stylish products, from heavy-duty collars and harnesses to luxe leather wear and natural canine care items. Despite their exemplary craftsmanship and market presence, when we first engaged with them, their SEO strategies had been significantly overlooked. This neglect was evident in the decline of their organic traffic. Recognizing the vast untapped potential, they partnered with us to rejuvenate their online presence and harness the power of effective SEO.

Past Results and Client Challenge

When we took over the job, it was evident that no SEO work had been done on the website for a while. The client was ranking for a number of keywords but on very unsatisfactory positions, thus not getting any significant organic traffic. In a super competitive industry like dog accessories it was clear that we needed to use a wide range of techniques in order to achieve positive results. However, the search volumes for a lot of the most important keywords were very high, which meant huge potential for growth

Strategy

Result

In the space of the first 5 months we helped the client achieve the following results:

Ending the period with 31 keywords on page 1 of Google
Ending the period with 26 keywords within top 5 on Google's first page
400% increase in organic traffic from the lowest day when work was started in comparison to the end of the period
83% improvement in the number of organically achieved sales
Building 400+ backlinks all from websites with authority scores of 20+

Google Search Console 01.10.2022 - 01.04.2023

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