Google Ads – 293% ROAS in the First 3 Months

GOOGLE ADS MARKETINGSUCCESS STORY

Client Challenge

The client operates in the space of ecommerce and in particular, running a store air fresheners, toilet sprays, reed diffusers and hand sanitizers.

Upon taking on the client, they did not have a Google Ads account so it was a question of starting from scratch.

Recommendation

In order to effectively operate the client’s account, we recommended we start to initially advertise on the best selling products and then slowly add other items after the initial campaigns are established.

Strategy

Result

The revamped advertising strategy resulted in:

A ROAS of 293% in the first 3 months
CTR of 37% average for Search campaigns, 0.75% for Shopping campaigns
An average of 57% bounce rate

ROAS AFTER 3 MONTHS (293%)

ADDITIONAL CAMPAIGN STATISTICS

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