Google Ads – 355% ROAS in the First 3 Months

GOOGLE ADS MARKETINGSUCCESS STORY

Client Challenge

The client operates in the space of ecommerce and in particular, running a store for mouth guards, suitable for all sorts of contact sports.

Upon taking on the client, they did not have a Google Ads account so it was a question of starting from scratch.

Recommendation

Due to the relatively small number of products in the store and the fact that upon conducting an initial product research we determined there is enough demand for all types of products, we recommended we start advertising on all items in the store.

Strategy

Result

The advertising strategy outlined above resulted in:

a ROAS of 355% in the first 3 months
CTR of 26.1% average for Search campaigns, 0.75% for Shopping campaigns
An average of 45% bounce rate

ROAS AFTER 3 MONTHS (293%)

ADDITIONAL CAMPAIGN STATISTICS

Ready to make a digital transformation?